Birth and business idea.
PROSAC Alwaysmile was born on a cold rainy Umbrian day in December of 2013.
It all started for a bit of fun, playing around with some second-hand coffee sacks
One day we took a stroll through the Shoreditch area of London where we were suddenly inspired with a marvelous idea: make some funky new bow ties, with an over-the-top-style, easy to wear and great for all occasions from casual to formal with a strong green eco-friendly imprint.
The prototype and first decent bow tie were made in one busy night, and the end result was crazy, sensational and came at the right time in the right place.
Shoreditch, London, England, July 2015
Photo by Alex De Freitas
With Mr.Joey Berry e Zac Herdman
The first sales, making new products and getting organized.
We love socializing and we threw ourselves into the Social Networks where we quickly started popping up all over the place. A handful of travelling agents stumbled upon us, took us on board and next thing you know our bow ties are travelling around Italy.
As local sales grew, we also started having some success overseas, and together with our international clients we designed and create new products and started organizing a local team and network of craftsmen to get production ramping.
Bologna, Italy, March 2017
Photo by Luigi Pica
With Alessandro Manfredini, AE Marmora Brothers, Davide Casamassima & Street Artists.
Our vision of the PROSAC Sh-Room.
From the very beginning our mantra has been:
"The right people and attention to detail give us strength."
That's why we believe in team work, perseverance, hope, respect, loyalty, recognising good work and going forward based on merit.
After years of hard work and meetings huddled in a cold or stinking hot garage the PROSAC Alwaysmile team has the good fortune to boast a new HQ: the PROSAC Sh-Room a refurbished and refitted space in the middle of an old family glass making factory, and a new concept in Company headquarters.
PROSAC SH-Room Opening
Foligno, Italy, December 2017
Photo by Luigi Pica with Leo & Marta
A place where the team, friends colleagues and other nutters share the space, events, ideas, stories and experiences.
SH-Ow / SH-Op
A place where we can proudly show off our clients, both retail and wholesale, our collections and anything else we choose.
Our door is always open to anyone wanting to organize a like-minded show or sale of their own collections.
A place where we get organized and ship the PROSAC Alwaysmile style all over Italy and around the world.
PROSAC SH-Room Affresco 2nd Floor
Foligno, Italy, March 2018
Photo by Federico Calvani
"Clothes for Socializing"
Create value: economic, cultural and social - this is our main objective.
Thanks to our brand and business we've had the good fortune to travel, grow and learn.
Our mission is to grow our creative collective made up of designers, tailors, photographers, freelancers and more.
We will never stop in trying to create a place where culture, art, music, style and education reign supreme.
Respecting our humble beginnings and history, and maintaining the traditions handed down to us, we will learn from the past, savor the present and project ourselves into the future.
Foligno, Italy, December 2017
Photo by Carolina Paoletti